The best way to begin an overview is by presenting a clear picture of the problem that needs to be solved. Aim to tell a narrative story about the specific problem that patients or clinicians are currently experiencing.
Address a specific disease or healthcare management issue, and include key facts to show the potential market size.
Define your proposed solution and how it will solve the problem.
Understand and articulate existing alternatives for solving the problem and show how the solution you are presenting offers compelling advantages over these alternatives.
Write a first draft when you begin, and re-write as you go through the process of completing the B-BIC proposal/Business Plan.